Why Your Business Needs Specialised WordPress Hosting

Your website serves as the front door to your business. It’s where first impressions are formed and often where customer decisions are made. For businesses using WordPress, choosing the right hosting solution is not just a technical decision; it’s a business one. Unfortunately, many small to medium-sized businesses, in an attempt to cut costs or simplify processes, opt to host their websites on shared hosting provided by their IT companies. While this might seem convenient, it can actually hinder your business’s online performance and security, ultimately affecting your bottom line. Here’s why specialised, managed WordPress hosting, like that provided by Wolf IQ, is essential for your business.

shared hosting

1. Expertise and Specialisation Matter

IT companies that offer shared hosting as an add-on service often lack the specialisation required to manage a WordPress website effectively. Unlike generic hosting, specialised WordPress hosting services like Wolf IQ have a deep understanding of WordPress’s nuances, from its architecture to its ecosystem of plugins and themes. This expertise translates into optimised performance, better security, and a superior user experience for your website visitors.
page speed

2. Performance Is Key to User Experience

In a world where seconds can mean the difference between a sale and a bounce, website performance cannot be compromised. Shared hosting environments, especially those not optimised for WordPress, can lead to slower loading times and reduced reliability. On the other hand, specialised WordPress hosting solutions utilise advanced caching, content delivery networks (CDNs), and finely-tuned servers that are optimised for WordPress. This ensures that your website loads quickly and performs well, even under heavy traffic.

3. Security Cannot Be Overlooked

WordPress sites are a common target for cyber attacks, and shared hosting environments often provide a minimal level of security. Specialised WordPress hosting services, however, implement robust security measures tailored to protect WordPress sites. These include regular security scans, malware removal, and the implementation of firewalls and other protective measures. By choosing a managed WordPress hosting service, you’re not just hosting your site; you’re safeguarding your business’s and your customers’ data.
plugin updates

4. Proactive Maintenance Saves Time and Money

Running a business website on WordPress requires regular updates to the core software, themes, and plugins to ensure everything functions correctly and securely. Managed WordPress hosting services take this burden off your shoulders. They proactively handle updates, backups, and technical issues, preventing potential problems before they impact your site. This level of service ensures your website remains operational, secure, and up-to-date without requiring your constant attention or intervention.
grow with your business

5. Scalability to Grow with Your Business

As your business grows, so do your website’s demands. Shared hosting solutions often struggle to scale, leading to performance issues or costly upgrades. Specialised WordPress hosting providers offer scalable solutions that grow with your business, ensuring your website can handle increased traffic and data without missing a beat.

Choosing to host your WordPress website on sub-par shared hosting through an IT company might seem like a cost-effective solution, but the long-term implications on performance, security, and overall user experience can significantly outweigh any initial savings. Specialised, managed WordPress hosting, like the services provided by Wolf IQ, ensures your website is fast, secure, and consistently up-to-date, allowing you to focus on running your business while leaving the technical details to the experts. Remember, in today’s digital landscape, your website’s performance is your business’s performance. Don’t compromise.

Get in touch today to discuss how our website hosting and care plans can help your business.

Written by Heath Maguire

Heath is the Creative Director at Wolf IQ and is known for his natural curiosity and consultative approach. He is just as comfortable talking strategy as he is with hands on digital execution.

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