What Is A Website Care Plan?

Your website is a huge asset to your business.

Thinking of your website like an employee is an interesting exercise. Your website never runs late, never takes a sick day and literally works 365 days of the year (even on public holidays).

They are always in the same good, consistent mood, can talk to literally thousands of prospective customers at the same time and deliver your pitch perfect message every time.

Your website lays out any frequently asked questions and even lets you know of who has been visiting and what they were interested in.

Pretty cool huh? Now compare the cost of your website and it’s ongoing maintenance to that of an average employee salary. The cost is tiny in comparison.

That’s why you need to look after your #1 employee!

What is a Website Care Plan?

A website care plan or maintenance plan is designed to keep your website operating at peak levels.

Your website is far more like a car than you may realise. In theory, cars will continue to operate day-in day-out in the same manner with minimal intervention.

Eventually performance may diminish, they'll need fluids topped up and worn parts replaced. This ensures they continue to run safely and perform as best they can.

Even a thorough clean is needed so we don’t look like we have driven through the Sahara Desert dropping the kids off at school.

Sure, you can risk driving your car with little regard for proper maintenance, but eventually the pretty warning lights on your dashboard will mean getting it towed to the garage. Chances are, it will end up costing you more in the long run, meaning longer periods of downtime and proper distractions from work with return trips to the garage. A simple routine service and check-up could have avoided this whole scenario.

Your website has the exact same requirements. It is not a set and forget tool for your business. It must be routinely updated and serviced to ensure it continues to perform. In fact, with the right plan, it’s performance can increase from the very first day you picked up the keys.

How does a Care Plan work?

Really simply (of course!).

‍New website build?  Put your feet up, we do all the heavy lifting here.

‍Already have a website? Great! you can sign up online.

We reply with an email asking for logins to your site. We get to work and this is your turn to put your feet up. A full audit of your website identifies key areas for improvement and your first report is generated.

Updates flow throughout the entire process and when you can can start sending updates when you are ready.

Did I mentioned we have a support team? Most tasks are completed within 24 hours.

Who is a Website Care Plan for?

Simply put, anyone that relies on their website to perform round the clock.

Most of our clients rely on their website to perform a particular function, from a simple ‘brochure’ style website with company or product information right through to a full eCommerce site with millions in annualised revenue.

Your website works 24 hours to continually engage your existing clients and attract new ones.If there’s nothing new or it doesn't function, what is going to drive traffic to your website? It's like a supercar with flat tyres! 

‍Many of our clients rely on their website care plans and are realising the positive benefits of fresh content being added to their websites.

Even if your website was created by another agency, your developer is ‘missing in action’ or you built it yourself, that’s fine! we will still welcome you with open arms. If it’s in really bad shape, we may need to spend a little more time in the first month to bring it up to scratch.We will let you know if this is the case once you have signed up.

When is the 'best' time to get one?

If part of your business or online initiative needs your website to be performing at peak levels, then the time is now!

‍You may have an area requiring more attention than another, things like maintenance, hosting or general support and content updates.

Ultimately your care plan will be designed to benefit you and your business.

Our onboarding process leave no stone un-turned.It’s really never to late to start, if you are planning your website build your care plan will make wonder how you lived without one.

Just starting out and cash flow a bit tight? We are always happy to help out with advice to get you off to a flying start.