Keyword density is the percentage of times a specific keyword or phrase appears on a web page compared to the total number of words on that page. It used to be essential for SEO, but not as much anymore.
Use your keywords strategically to make your web page more visible in search engine results, but don’t overdo it. Instead of obsessing over keyword density, focus on creating high-quality, relevant content that provides value to your users.
Use your primary keyword in the title tag, headings, meta description, URL, and body of the content in a natural and meaningful way that helps search engines understand the topic of your page. By doing this, you can increase your chances of ranking well in search engine results.
Here are some tips for using keywords effectively on your web pages
Use keywords in the title tag
The title tag is one of the most important on-page SEO factors. Use your primary keyword in the title tag to help search engines understand what your page is about.
Use keywords in headings and subheadings
Use your primary keyword in the main heading of your page (H1 tag) and in subheadings (H2, H3, etc.) to help search engines understand the structure of your content.
Use keywords in the URL
Use your primary keyword in the URL of your page to help search engines understand the topic of your content.
Use keywords in the meta description
The meta description is the short text that appears below the title tag in search engine results. Use your primary keyword in the meta description to help attract user clicks.
Use keywords in the body of the content
Use your primary and related keywords throughout the body of your content. However, make sure to use them in a natural and meaningful way that provides value to your users.
Want a hand?
Our SEO and copywriting specialists at Wolf IQ are here to help you navigate the sometimes confusing world of SEO jargon. We can help you create high-quality, relevant content that provides value to your users and improves your chances of ranking well in search engine results. Let’s chat!
