Navigating Google Ads Updates in 2023

Are you a small business owner trying to keep up with the latest Google Ads updates? Well, you’re in luck! In 2023, there will be several changes that you need to be aware of to make sure your campaigns are running smoothly and effectively.

Don’t worry – we’ve got you covered with all the juicy details. From simplifying ad pricing to introducing new features and expanding smart bidding capabilities, Google constantly innovates to help businesses like yours reach their full potential.

Simplifying ad pricing: Google’s two-tier system and elimination of CPC pricing

Google is simplifying its ad pricing structure with only two tiers: standard and auction-based. Additionally, CPC (cost per click) pricing will be eliminated, making it easier for small businesses to understand how much they’ll need to spend on advertising.

Mandatory ad extensions: making ads more informative for users

Ad extensions are now mandatory, with all ads required to have at least one extension. This change aims to make ads more informative for users and help small businesses better showcase their products and services.

Larger ads for larger impact: introducing Google’s expanded text ads

The standard text ads used for years are being replaced with “expanded text ads,” which are up to 50% larger. This change gives businesses more space to showcase their offerings and better engage potential customers.

Targeting local audiences: Google’s new local campaigns feature

Google is introducing a new “Local Campaigns” feature that allows businesses to target ads to customers in specific geographic locations. This feature is handy for companies with multiple locations or serving customers in different regions.

Expanding smart bidding capabilities: getting better results from your campaigns

Smart bidding capabilities, including more factors like conversion history and contextual signals, are expanding to help businesses get better campaign results.

Mobile matters: why responsive ads are a must in 2023

Google is increasing its focus on mobile devices, with all ads required to be responsive on mobile devices. As more people use their smartphones and tablets for product research and purchasing decisions, this change is critical for reaching potential customers.

Quality over quantity: the importance of ad quality score in Google ads

The definition of “quality score” is changing, with higher scores resulting in more relevant and useful ads being shown to users. Additionally, Ad Rank is being modified to factor in “ad strength” based on click-through rate, conversion rate, and historical performance.

Working with Google advertising specialists: making the most of your campaigns

Navigating Google Ads updates can be challenging, but with the help of Google advertising specialists like the team at Wolf IQ, small businesses can stay ahead of the curve and maximise their potential. Our team of experts stays up-to-date with the latest trends and updates and can help you create and optimise effective Google Ads campaigns that deliver results. Contact us today to learn more about how we can help your business thrive in the world of online advertising.

Written by Andrea Sevilla

Andrea is our Marketing Consultant & Copywriter who works with our clients to craft content for their websites, blog articles, promotional materials and more!

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