Are Business Cards Still Relevant?

In short - yes, and here’s why…

They are handy

While sending your number from your iPhone might sound like the quickest way to create a new contact, the reality is when you’re face to face, there’s nothing simpler than handing over a business card. It takes a few seconds and is 100% reliable.

They are personal

Business cards allow you to add branding and provide more info than a digital contact. In a time when businesses are trying to develop genuine connections with potential clients and customers, something as simple as handing over a well-made, high-quality business card can make that personal connection.

Cards are a must in some parts of the world

While here in Australia, we might wonder if business cards are still relevant, they are essential in other parts of the world. For example, if you go somewhere like Hong Kong, you will be given a business card by every business contact, and if you don’t have one to return, you’ll lose the client. The quality of business cards is an important marker of how you run your business in places like Japan.

Business cards are a simple form of marketing

Business cards are still relevant for another simple reason - they are targeted. Not only do they share your contact information, but they can also give a quick snapshot of your business. If someone asks what you do, a business card is a reliable and straightforward way to show them.

They can be passed on

Word-of-mouth referrals are magic for any business but getting them isn’t always easy. One of the simplest ways is to give your contacts a supply of your business cards and ask them to hand them to their customers where relevant. You can even give them special referral codes or QR codes if there’s a financial incentive for referring new customers to you.

It’s a great idea to connect with businesses with the same target customers as you and offer to keep a supply of their business cards in return for them doing the same.

If you’re a beauty therapist, for example, you might make an arrangement with a hairdresser, or if you’re a caterer, make sure all the local wedding planners have a supply of your cards ready to hand out.

Quality vs quantity

High-quality business cards that are professionally printed create a great first impression. We recommend reducing your print run and investing in quality stock and design. Wolf IQ offers design and printing services for business cards and marketing materials to ensure that the card you hand someone represents your business perfectly and makes an excellent first impression.

So don’t use outdated, poor-quality business cards! Make the most of the benefits of using this traditional marketing approach to go beyond just handing out your number to potential customers.

For more advice about collateral design or printing, contact the team today!