Insights & Updates

Real, experienced and grounded articles for small-to-medium businesses.

by Heath Maguire

The humble Christmas card may have a new meaning this year

Everyone knows 2020 has claimed its share of businesses, what is stopping your network from assuming you were one of the casualties? If you don’t connect with them, they may just assume the worst and look for someone else in their ‘new’ network. Read on to learn how you can stay top of mind...

by Chris Paradowski

Are online reviews really worth all the fuss? We say yes!

Cast your mind back to the last time you purchased something based on a recommendation. It could be as simple as what to order for lunch at your local cafe or something more substantial like which schools to consider for your children’s education. Each recommendation would have swayed your decision...

by Chris Paradowski

Does your website have a job description?

Simply put, if there is no JD, then how do we know if your website is successful? What criteria are we measuring it against? And no, “it looks great” is not an acceptable answer. Asking the below question awards you laser-like focus for your website’s strategy. We often pose a question to clients in the early planning stages...

by Heath Maguire

Starting out? Learn the secrets of company branding from a PRO!

A brand is not simply a logo. A brand is how your target audience feels about your company. What do they say about it? How do they describe it to friends and family? Why do they continue to return to you and not the competition? There are many, many elements that make up a good brand...