Google is a cheeky little minx! Holding its cards close to its chest when it comes to its ever-changing algorithms. We know for sure that fresh, relevant, and quality content is essential to improve your website rankings with the aforementioned search engine diva. A robust content strategy that includes blogs will do wonders for your website. Here’s a snapshot from our blog 101 textbook that breaks down just how effective the humble website article can be!
They drive traffic to your website
When you publish a blog post, this creates an additional indexed page on your website, providing more opportunities for you to show up in search engines and drive traffic to your website. Creating fresh content informs search engines, such as Google, that your website is actively updated and should be checked frequently to see what new content has surfaced.
Converts visitors to leads
When you attract new visitors to your website, this creates a new opportunity to generate leads. This is where your call-to-action (CTA) buttons come in handy. A CTA is a way of directing visitors through your website to keep them engaged on your site and guide them along the path to purchase. You can also use a CTA button on a blog post to move the reader along to another relevant blog topic or even convert them to a relevant page on your website that explains your products or services.
They keep on working for you
Once a blog is indexed in search engines, it stays there, meaning your blog can still generate traffic and leads for weeks, months and even years after. Give your blog article time to generate interest. It can be a slow burn. Evergreen blog topics will continue to generate views, so make sure to write about topics that resonate with your target audience.
Gives your brand a voice and identity
Blogging allows you to share information about your business and its services. It enables you to share opinions and thoughts on specific topics. Blogging is a great way to reinforce your brand personality and makes your business more credible and approachable. So, don’t be afraid to share your interests on your blog, comment on timely news topics, industry trends or educate your readers on a particular subject. Always be sure you write articles with your audience in mind. Blogs can be a successful gateway for potential customers to get to know your brand first and what your product and services are as a result.
Foster customer relationships
Fostering brand loyalty is becoming increasingly tricky, considering how fast new businesses are popping up. Establishing a solid community by engaging your customers through blogging can help you build a loyal following and increase customer retention.
Demonstrate your thought leadership and expertise
Competition is only increasing, but you can stay top-of-mind by becoming recognised as an authority. No matter what industry you operate in, branding yourself is crucial. One of the most effective ways to set you apart from the competition is to position yourself as a thought leader. Blogging is the ideal way to do this in the digital age, with around three-quarters of internet users reading blogs. You can make yourself known in your industry by providing solutions to customers’ problems. Become an expert that customers can turn to when they need help with relevant and valuable information. Thought leadership blogging is not meant to be a sales tool to promote your company. The promotional aspect comes as a secondary effect for your business as you establish yourself as an expert in the field. When writing thought leadership content, avoid sales-y language. Be authentic.
Cross-promotion on other digital marketing channels
Don’t stop there once you have posted a blog on your website! Make sure you promote your blog by sharing it on social media, or via email marketing. This strengthens your social media reach, helps your content be found and drives new visitors to your blog. It can also encourage people to share your content on social media.
So now you know all about the benefits of posting relevant and quality content on your website, how do you make it happen?
For some businesses, it is not feasible to have a team member solely dedicated to generating content for their website and digital channels. That’s where outsourcing comes in handy! We recommend working with an agency (like us), who can take care of the complete process for you. Your agency should operate as an extension of your team and take the time to get to know you, your brand, personality, and goals. They should make the process of creating unique, engaging and quality content – easy!
Standby for the call to action, drumroll please…
Are you inspired to get cracking on a winning content strategy for your business? We can help with our content writing service.