The power of quality photography in website design

How you present your brand visually is one of the most critical aspects of your branding process. The imagery used throughout your website can make or break your brand. It can either lead to sales or leave the wrong impression on visitors. The most successful websites are jam-packed with superior aesthetics and high quality-photography.

Good photography can be used on your website for many purposes. It can showcase your work, help to reinforce a point you wish to make or be used to evoke emotion in your visitors.

Imagery is also important from a usability point of view. A good web page should contain relevant images that assist the user journey by acting as signposts to help visitors navigate to the page they are interested in quickly and easily.

Use a professional photographer

We highly recommend using a professional photographer. Although the initial costs may be high, it’s important to view it as an investment in your overall marketing, as the final images can be used across many channels, including printed materials, presentations, signage and much more. The ultimate goal is a website with unique, professional photography that creates a fantastic first impression on your potential customers. We work with several carefully selected photographers and would be happy to recommend their services to you.

The DIY photography option

If you don’t have the budget to hire a professional photographer, then why not have a go at doing it yourself? Before taking your photos, it might be helpful to do some online research to understand the basics of what makes a good image.

Once you have taken your photos, you’ll need to do some post-production, such as adjusting colours, cropping, resizing, formatting and saving. For this, you will require photo-editing software such as Adobe Photoshop. There are plenty of online tutorials and videos that can help you make the best of your images.

Using stock photography

Stock photography has traditionally been the go-to for web and graphic designers who are not supplied with good photography from their clients. Using stock photography can be a fantastic, cost-effective solution, and there are plenty of libraries to choose from. We often purchase stock images on behalf of clients from sites such as iStock and Shutterstock, which contain a massive collection of professional photos and vector graphics.

A photograph paints a thousand words

Whether you opt for professional or stock photography, be sure to consider your brand and your target audience. Many businesses will include guidelines on the style and usage of photography within their brand guidelines to ensure that all images used in their marketing materials are on brand and convey the right message. We recommend this process to ensure that your visual style is consistent and is clear to your potential customers.

If you want your website to make a great first impression, then pay particular attention to the images within it!

The wolf pack is here to help you refresh your website imagery and visual style – give us a buzz today!

Written by Andrea Sevilla

Andrea is our Marketing Consultant & Copywriter who works with our clients to craft content for their websites, blog articles, promotional materials and more!

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