Articles by Chris Paradowski

by Chris Paradowski

Are online reviews really worth all the fuss? We say yes!

Cast your mind back to the last time you purchased something based on a recommendation. It could be as simple as what to order for lunch at your local cafe or something more substantial like which schools to consider for your children’s education. Each recommendation would have swayed your decision...

by Chris Paradowski

Does your website have a job description?

Simply put, if there is no JD, then how do we know if your website is successful? What criteria are we measuring it against? And no, “it looks great” is not an acceptable answer. Asking the below question awards you laser-like focus for your website’s strategy. We often pose a question to clients in the early planning stages...

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